FLOCKOFSIEGEL.tv is the nomadic creative studio of multi-disciplinary producer and creative problem solver Lauryn Siegel. For over 15 years Siegel has worked at the intersection of mass media, broadcast communications, digital content and interactive experiences. She can work independently or with a trusted group of brilliant collaborators and is committed to working with genre-bending brands, agencies, institutions and individuals whenever possible. Her obsessions include avant garde design, performance and video art, 3D everything and the internet.
ART DIRECTION BY: FLOCKOFSIEGEL.tv
CODE BY: Standard Quality
PREVIOUS SITE: 2014 1.0
I helped to rebrand and produce a new responsive website for boutique production company Greenpoint Pictures alongside RGA creative director Seth Jablon. I also worked with badass developer and tech teacher, Lara Schenck, to make the code legit. The results are a sophisticated and technically superior update to the company's previous site.
I also creative directed a new intro bumper and a variety of creative assets used to brand the company including writing their new tagline: Moving. Images.