FLOCKOFSIEGEL.tv is the nomadic creative studio of multi-disciplinary producer and creative problem solver Lauryn Siegel. For over 15 years Siegel has worked at the intersection of mass media, broadcast communications, digital content and interactive experiences. She can work independently or with a trusted group of brilliant collaborators and is committed to working with genre-bending brands, agencies, institutions and individuals whenever possible. Her obsessions include avant garde design, performance and video art, 3D everything and the internet.
ART DIRECTION BY: FLOCKOFSIEGEL.tv
CODE BY: Standard Quality
PREVIOUS SITE: 2014 1.0
When YouTube started a massive state-of-the-art studio in LA for its in-house talent to pump out even more content, I was part of a team, including director/editor Ana Veselic and gfx/animation agency Never Odd Or Even, chosen to create an announcement spot featuring some of YouTube’s most well-known and loved stars.